The blog

Guides on GA4, GTM, BigQuery & Data Studio

Practical, no-fluff write-ups from the work we do every day — fixing broken tracking, building pipelines, and turning Google data into dashboards people actually use.

GA4

6 articles
GA4 Troubleshooting

How to Connect Google Ads, BigQuery and Search Console to GA4

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How to Fix Duplicate Conversions in GA4

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Why Your GA4 Traffic Sources Look Wrong (and How to Fix Them)

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How to Set Up Custom Definitions in GA4

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GA4 Event Types Explained: Automatic, Enhanced Measurement, Recommended & Custom

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User Acquisition vs Traffic Acquisition in GA4 — And How Both Translate to BigQuery

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Data Studio

3 articles
Data Studio

How to Build a GA4 Dashboard in Data Studio That People Actually Use

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Every Chart Type in Data Studio (and When to Actually Use Each One)

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How to Connect BigQuery to Data Studio as a Data Source

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BigQuery

2 articles
BigQuery & GA4

How to Set Up the GA4 BigQuery Export (And Actually Use It)

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How to Use BigQuery Intraday Data to Debug Google Tag Manager

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Google Tag Manager

4 articles
Tag Management

How to Set Up Google Tag Manager Correctly (And Not Break Your Site)

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GTM for Lead Gen Sites: Form Tracking, CTA Clicks, and Scroll Depth

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The GTM Data Layer Explained: What It Is and How to Use It Properly

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How to Set Up Tags, Triggers and Variables in Google Tag Manager

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